Recent advancements in technology have revolutionized the filmmaking industry, prompting filmmakers to adapt and amplifying the challenges faced by directors. Upendra, whose much-awaited directorial return UI has sparked enthusiasm among fans with the release of its latest poster on his birthday, September 18, believes that ultimately the audience's judgment holds the most weight. He expresses that their opinions are crucial. Discussing the upcoming film, Upendra shares, “I have always strived to delve into unconventional ideas, and this film is no exception. I encourage viewers to engage with the content and interpret it for themselves. By incorporating state-of-the-art technology, we aim to deliver a captivating viewing experience.”